Owala turns its bottle drop into a mini-election, proving to Gen Z that their vote does count.

Gen Z is showing a record low level of enthusiasm for voting, believing their voice doesn't matter. Though political morale is down, anticipation for Owala's monthly color drop is high. To show Gen Z that their voice can shape outcomes, Owala invites them to vote on the next water bottle design—and watch the winning pick come to life in real time. Empower Gen Z with a small, actionable vote today, so they’re more likely to show up at the polls and cast their ballots for something bigger tomorrow.