SPOTIFY - PLAY IT FORWARD
SPOTIFY
PLAY IT FORWARD
Makes donating money as easy as listening to music.
Gen Z may be broke, but that doesn’t stop them from wanting to make the world a better place. They expect the artists they support to do the same. Play It Forward is a new feature that turns streams into donations. It lets artists donate with their songs and listeners donate with their streams. Together, without changing a thing about their routine, they make the world a better place.
Makes donating money as easy as listening to music.
Gen Z may be broke, but that doesn't deter them from wanting to make the world a better place. They expect the artists they support to do the same. Play It Forward is a new feature that turns streams into donations. It lets artists donate with their songs and listeners donate with their streams. Together, without changing a thing about their routine, they make the world a better place.
[OOH]
[OOH]
It's this easy to be donating while going about your day.
It's this easy to be donating while going about your day.
[SMART SHUFFLE]
Spotify shuffles songs in the Play It Forward playlist to keep it fresh. Using AI, the playlist updates listeners with relevant podcasts regarding the causes they're supporting.
[SPOTIFY SHUFFLE]
[SPOTIFY SHUFFLE]
Spotify shuffles songs in the Play It Forward playlist to keep it fresh. Using AI, the playlist updates listeners with relevant podcasts regarding the causes they're supporting.
Spotify shuffles songs in the Play It Forward playlist to keep it fresh. Using AI, the playlist updates listeners with relevant podcasts regarding the causes they're supporting.
[SPOTIFY WRAP]
[SPOTIFY WRAP]
At the end of the year, see the impact you and your favorite artists made together.
At the end of the year, see the impact you and your favorite artists made together.
CREDITS
CREDITS
CW: Yuchien "Yuyu" Elly Wang
AD: May Ruzicka
AD: Dahlia Sevy
CW: Yuchien "Yuyu" Elly Wang
AD: May Ruzicka
AD: Dahlia Sevy
PRESS
PRESS
Campaign Asia
Ad Stasher
Campaign Asia
Ad Stasher
AWARDS
AWARDS
Clio Music 2025- digital/mobile, Silver
Clio Music 2025- other, Silver
Clio Music 2025- innovation, Silver
Cannes Future Lions 2024- Shortlist
Communications Art Advertising 2024- Silver
Communications Art Interactive 2024- Silver
NYF Advertising Awards 2024- Shortlist
Muse Creative Awards 2024- Silver
MarCom Awards 2024- Platinum
Vega Digital Awards 2024- Platinum
NYX Awards 2024- Grand in Other
NYX Awards 2024- Grand in Music Audio
Summit Creative Awards 2024- Silver
Indigo Design Awards - Silver
Indigo Design Awards - Bronze in Apps for social change
Clio Music 2025- digital/mobile, Silver
Clio Music 2025- other, Silver
Clio Music 2025- innovation, Silver
Cannes Future Lions 2024- Shortlist
Communications Art Advertising 2024- Silver
Communications Art Interactive 2024- Silver
NYF Advertising Awards 2024- Shortlist
Muse Creative Awards 2024- Silver
MarCom Awards 2024- Platinum
Vega Digital Awards 2024- Platinum
NYX Awards 2024- Grand in Other
NYX Awards 2024- Grand in Music Audio
Summit Creative Awards 2024- Silver
Indigo Design Awards - Silver
Indigo Design Awards - Bronze in Apps for social change
CW: Yuchien "Yuyu" Elly Wang
AD: May Ruzicka
AD: Dahlia Sevy
CREDITS
PRESS
Ad Stasher
Campaign Asia
SPOTIFY - PLAY IT FORWARD
Makes donating money as easy as listening to music.
Gen Z may be broke, but that doesn’t stop them from wanting to make the world a better place. They expect the artists they support to do the same. Play It Forward is a new feature that turns streams into donations. It lets artists donate with their songs and listeners donate with their streams. Together, without changing a thing about their routine, they make the world a better place.