Make donating money as easy as listening to music.

Although Gen Z is short on change, they long for social change. Tthey expect the artists they support to do the same. Spotify's Play It Forward, a new feature that turns streams into donations, lets artists donate with their songs and listeners donate with their streams. Together, without changing a thing about their routine, they make the world a better place.

Press: Comms Art

Awards: Clios Music, Comms Art, Summit Creatives, Cannes Future Lions- shortlist